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Founded by John B. Stetson in 1865, Stetson is synonymous with its iconic Western hat despite producing various products that aim to evoke the American West.
Born to a hatmaker in New Jersey, Stetson headed west when his health started to fail. During a hiking trip, Stetson created his first cowboy hat with animal hide. He moved to Pennsylvania to set up his own hat company. A decade after creating his famous “boss of the Plains” hat, Stetson became a household name in the West.
During the 1930s, the company started manufacturing women’s hats. Post-WW2, the appeal of hats began declining. However, after the success of Western movies in the ‘80s, Stetson hats peaked in popularity.
Founded by John B. Stetson in 1865, Stetson is synonymous with its iconic Western hat despite producing various products that aim to evoke the American West.