The company name comes from a river called Lambro, which was close to the Lambretta factory in Italy. Despite being formed in 1997, Lambretta clothing takes inspiration from the mod scene of the ‘60s and delivers authentic mod designs, much like its legendary scooter. The company was quickly adopted by many subcultures like mod revivalists, teddy boys, soulboys, scooterists, ska, soft pop, Brit pop, and suedeheads.