Hummel is a Danish sportswear and footwear brand, well known in football, and for the chevron design used on the clothing and shoes. The brand originates from Hamburg, Germany, but was taken over by a Danish owner in the '50s, and is now known as a Danish brand. They currently sponsor an assortment of successful football clubs from Germany, Denmark, and the UK, including Rangers F.C., DBU, and SC Freiburg.