Russell Athletic began as a sportswear brand specialising in football in Alabama, 1902. It was founded by Benjamin Russell, who wanted to make uniforms for teams and athletes across the United States. During World War II, they supplied clothing and athletic wear to the U.S. military.
The brand's popularity grew greatly in the 1960's, and Russell Athletic became the official uniform of Little League baseball and softball in 1983. They maintain that popularity in the 21st century, staying loyal to their sporting heritage.